Write a press release from the perspective of a public health professional

Review the feedback you received on the APA Correction & Article Selection worksheet. For this assignment, you selected 1 academic, peer reviewed journal article. You will now write a press release on that article.

Using your previously chosen public health topic, you will write a press release from the perspective of a public health professional. You will summarize your article’s findings so that non-health professionals can understand the health implications of this research. As a public health professional, write about these findings that you would want to communicate to the public. As you know from the press release module, news reporters/news editors are the target audience for press releases. They read many press releases that public health professionals write. News reporters/news editors decide whether or not to write and publish a news article on the topic covered in the press release. The reporter’s article is what is eventually read by the general public. In this way, press releases educate the news reporters/news editors to educate the general public.

This is NOT a draft version of your Press Release. You will be graded on the quality of your content. Your press release must meet all of the listed requirements and be of high quality.

TECHNICAL REQUIREMENTS:

  • Length: 250 – 300 words
  • 12-point & Times New Roman font
  • Correct spelling, grammar, and sentence structure
  • SINGLE-spaced, 1-inch margins, do not include your name on the paper (for privacy reasons)
  • Include a space between each paragraph
  • Press Release must include 3 paragraphs
  • Submit to the correct link in assignments. This uploads your paper to a plagiarism detection device. See plagiarism information under Institutional Policies.
  • Acceptable file formats include .doc, .pdf, or .rtf

CONTENT REQUIREMENTS:

Tone, Perspective and Details

  • Translate the scientific information into a brief, professional, and compelling press release.
  • Write this press release so that it will attract the attention of a journalist.
  • Choose language that is easily understood by a non-health professional.
  • Tone should be direct and professional, but should not incite fear or panic.
  • Sentences should be short and to the point.
  • Write using the 3rd person perspective. Do not use 1st or 2nd person perspective pronouns such as I, you, us, or we.
  • All acronyms and abbreviations should be defined.
  • Spell out numbers and percentages that are less than ten. Numbers and percentages that are above ten should be written as numerals.
    • Ex: There are nine cases. This could grow to 13 cases.

Format

  • FOR IMMEDIATE RELEASE at the top left-hand corner of the page
  • The date is 1 line below FOR IMMEDIATE RELEASE
  • Headline with underline or bold font
    • Make your headline simple, concise, and clear
    • Create an interesting headline that captures the overall message of the article
  • Paragraph 1 – Basic information
    • Begin with a dateline – City, State, 2 dashes
      • Ex: Tampa, FL – Begin writing paragraph 1 immediately after the dashes
    • Summarize the basics of the article’s findings
    • After describing the findings, include all pertinent information (ex: Who, What, Where, When, and Why)
      • Include the name of the journal that published the article in a manner similar to the following: “According to a study published in the American Journal of Public Health,….”
      • Italicize the journal name (as indicated above)
    • The reader (a news reporter or news editor) should be able to understand 1) what the findings were and 2) what was studied by reading the first paragraph.
  • Paragraph 2 – Additional details
    • Include more information beyond the basics
  • Final paragraph – Call to action & More information
    • Call to action – Research and identify what can be done on a community or public policy level to improve this health issue. Find evidence-based community interventions that are effective in reducing the health problems you describe.
    • Information – Finish with a website (include official name and link) where the reader can get more information on your topic as it pertains to your specific population. This should be information on your specific topic, not a link to the journal article.
  • APA Citation – Include a perfect APA citation (see APA Correction & Article Selection Feedback!) for your journal article below your final paragraph and above ###

Requirements: 250-300 words

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