Marketing communications objectives: AIDA framework

Product is Facebook. The directions are listed below there is a part 1 & 2 each part has 4 questions that need to be answered for a total of 8.

Part 1 – Integrated Marketing Communications, and the Changing Media Landscape

This assignment assesses your ability to relate integrated marketing communications concepts to your product or service offering and the target market you selected. Here you will let your creative side shine as you think through how you would design the marketing communications for your product or service to effectively and efficiently communicate a clear, consistent and compelling message to your target market over the next year.

The course content does not cover IMC in great detail and you may want to refer to some open source references for more information on message design. A good one is:

http://www.caad.au.edu/attachments/article/43/Class%207-Creative%20IMC%20Message%20Strategies.pdf

Integrated Marketing Communications. Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your ‘Big Idea” to be the basis of the message strategy for all your marketing communications.

Marketing communications objectives. Write at least three marketing communications objectives using the AIDA framework discussed in the course content.

Promotion mix. For each of the three marketing communications objectives written in number 2, discuss which of the promotion tools would be the best choice to reach each of the three marketing communications objective. One tool must be advertising (traditional or online) You may have more than one promotion mix tool for any given marketing communications objective.

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