Generic strategy overview

For the assessments in this course, select one of the companies from the list below to be your focus:

Ford: Ford is a complex multinational organization that has recently focused on strategic initiatives to address production capacity, supply chain reliability, sustainability, and technological innovation in order to remain competitive in the rapidly changing automotive industry.

Procter and Gamble: This is a huge multinational firm with products you probably buy every day. This business is interesting because the company is focusing on science and technology to help it revise many of its business strategies and contribute to overall company goals for sustainability and corporate social responsibility.

Virgin Group: This company is an interesting one because of its high profile owner, Sir Richard Branson, and the many widely diversified companies that are part of the Virgin Group.

Build Your Own Case: Create a strategic case on the company of your choice. The company must be publicly traded, have multiple strategic business units (a corporation), and be approved by faculty.

Review the resources available in the Company Research Information document (in the Suggested Resources) for understanding the organization, and begin researching the firm’s business strategy and business model. Use additional resources from the Capella University Library or your own research as needed. Find at least four current, scholarly, or professional resources for this assessment.

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