Write a 4 – 5 page (750-1000 words) paper on the following topic. Support your information using peer-reviewed or scholarly journals. Follow APA format and attach it as a Microsoft Word document.
Using the concepts discussed in Chapter 6 Market Segmentation, explore the various types of market segmentation strategies, and discuss the hierarchy of segmentation alternatives. Include at least one study that demonstrates the use of segmentation strategies in healthcare or in a health-related topic.
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